What social media channels do you use? How do you monetise your platforms? At what stage can you measure conversions? These questions were put to the panel of social media savvy entrepreneurs & start-up founders last night at Social Media Club, Auckland. The panel of speakers: Makaia Carr (Motivate Me), Ken Brickley (BuddyBid), Wendy Thompson (Socialites) & Alex Mackrill (GrabOne) voiced their opinions on what has worked for them on brand strategy, business growth, customer engagement & innovative marketing on social. I learnt that New Zealander’s love and engage with Facebook more than any other social media platform & is the most successful for monetisation. What about Instagram, Twitter, Snapchat & Pinterest? Apparently, these platforms are still in there infancy in NZ and most of us now have a smartphone, which has revolutionised the way we communicate. Jam Mayer was the MC for the evening: articulate & erudite on social. Sarah Evans (Semble) was the shiny new thing (brand) in the room – I agree. What is Semble? “It’s NZ’s mobile wallet where you can pay for things using your phone.” Presently only available on Android. Amazing concept – who needs a purse or wallet (anymore) when you can pay with Semble? Impressed. This event was attended by up to 300 people – monetisation on social is a ‘hot’ subject – the present, our future.
What do you think? After attending the last Social Media Club – Auckland 2014 event this week, I am (still) of the opinion social media is a ‘game changer’ for the greater good. Without Facebook and LinkedIn I wouldn’t have met people virtually all over the world. Twitter is my ‘godsend’ for finding anything with a hashtag. Instagram, Vine & YouTube let me showcase video and stills for free. Yelp & WordPress are global communities, that I applaud. The panel: Pebbles Hopper (Gossip Columnist), Matt Nippert (Reporter) & Rick Shera (Internet Lawyer) discussed the subject of information sharing and the consequences. Pebbles thinks the Internet is revolutionary and social media is a good thing. Matt talked about Google (best search engine), how social media is so immediate with ‘breaking news’ and how data is collected on everybody when posting on FB, swiping your loyalty cards and uploading photos. Corporations build profiles on their customers, spending habits and food preferences. Rick spoke about ‘A Right To Be Forgotten’ legislation here in NZ, copyright and general legal matters. Unanimously they all agreed ‘social media’ is beneficial and what you share with the world – the Internet will always remember.
After not attending a #smakl event for a while – I was really looking forward to engaging with the ‘specialist’ panel of speakers: Ricardo Simich (Editor Spy HoS), Bradley Ambrose (award-winning photographer), Arran Birchenough (Getty Images ANZ) & Mark Sagar (Lab for Animate Technologies) who all shared their valuable dogma, about the selfie-obsessed society we live in today. Some are the question raised were concerning intellectual property and copyright – in reference to celebrity. Apparently, if you snap pictures in a public place – it’s your image. People (generally) create a lot of content imagery that is uploaded onto Facebook, SnapChat & Instagram. Nothing is private or protected anymore. Everything is transparent and available on Google. What about facial recognition? Have you had the experience before on Facebook when you are tagging people, and they are already recognised? One thing I did learn, is if you want to be published in social pages, newspaper or magazine – refrain from Instagramming and Snapchatting for the event. #SMCAKL always spoils it’s guests with flavoursome pizza, craft beer, wine & cider. Brilliant sponsors. I fell in love with the ‘Playground People’ Instagram Printer – that prints images (similar to a Polaroid, but bigger) that you upload with a hashtag. I know why I love social – it just keeps evolving and being disruptive; without predictability.
Last night I attended #smcakl (Social Media Club, Auckland) event to hear a panel discuss “Is Social Media Anti-Social?”
What do you think?
There was a lot of talk about Charlotte Dawson’s passing and her experience with cyber bullying, on the Twitter platform.
Question: When you become famous or successful, do you somehow get more haters?
I think so, unfortunately. The forum talked about (personally) moderating your content, brand management, the pitfalls of social media and the accessibility of voice, to all.
Some people choose to reveal everything they do via social: take pictures on Instagram, microblog on Twitter, post updates on Facebook and film on SnapChat.
Where does it all stop?
Having a digital footprint is essential in today’s world, however you need to manage the content, how you communicate to followers and most importantly, don’t take the feedback too harshly. Human beings sometimes speak with no filters, is that okay?
In conclusion: social media is modern communication in the online world. Just don’t forget about the offline relationships and networking events, that keep us real.
Even though, I only have limited knowledge about the (NZ) music industry, I was still fascinated to hear about how social media has influenced and revolutionised the ‘music’ world.
Have you heard of Spotify? The digital music service that can download your favourite songs within minutes, normally using Facebook to log in. Very cool.
The panel of speakers (Dean Campbell, Paul McLaney, Fiona Perry and Scott McLauchlan) for #smcakl: offered insightful and engaging information about digital files, monetization on making music and marketing on social media, while drinking ‘Bulmers’ cider.
David Bowie was mentioned, he released his new album in
April, “The Next Day” to the world after 10 years (silence), via Twitter. No other media, just social.
“Where Are We Now?” went viral.
Apparently, the Finn brothers (Neil + Tim) are the only New Zealand artists to make a decent living, from music. Hard graft, like any art.