Walking into a ‘fairyland’ of gluttony made me reminisce my childhood birthday parties. A space over-flowing with green jelly, decadent cupcakes, salty popcorn, chelsea buns, chocolate cornflake slice, iced-pink biscuits & sugar aplenty – a feast for queens and the audience, of course. I did not see the first season of ‘Gorge’ that showcased at Auckland Fringe Festival in March 2013 – however it was worth the wait. ‘Gorge’ is storytelling at its finest – about gluttony. Virginia Frankovich and Phoebe Mason were majestically outstanding as they played different characters, engaged with the audience, stimulated our imagination and questioned our relationship with sugar. Apparently ‘we are what we eat’. I love sugar – don’t you? Give me some tiramisu any day. I applaud the ‘Gorge’ girls. See you again in 2016.
Happiness is cheese, right? Last night I attended the “Yelp’s Powerhouse Pairing: Kapiti & Wild Side” event which was outstandingly sumptuous. I had never even heard of ‘Wild Side Cider’ until yesterday; now it’s my favourite (low alcohol) beverage. No spoilers – however the winning cider/cheese combination (for me) has to be ‘Wildberries’ paired with glorious grilled (Tuteremoana Aged Cheddar) cheese. Just wow. I then sampled the refreshing ‘Feijoa & Passionfruit’ cider with Kanuka Waxed Havarti. Apparently this is the most popular cider, however it is a little sweet for me, just saying. The Havarati was extraordinary: rich, dense & creamy. Next up is the ‘Strawberry & Lime’ cider with Kikorangi Blue. This cheese is my favourite, by far. Smells divine & is explosively flavoursome. ‘Blackberry & Plum’ cider with Tuteremoana Aged Cheddar was delightfully paired with fruity & sharp flavours to satisfy. Lastly ‘Apple & Pomegranate’ Cider poured over Spicy Apple Crumble ice cream was orgasmically exciting. I wanted more – a lot more. Meg from ‘Kapiti’ was extremely erudite about cheese, which made me smile ear-to-ear. Andy from ‘Wild Side’ knew a thing or two about cider – loved their logos and each back story behind the animal – especially the ram. There was also a special treat on offer from ‘Chuffed’: Ginger crunch, chocolate fudge and gluten-free bread I think! Truly a flawless ‘Yelp’ event that showcased some of the best & ‘hot’ NZ brands in the market.
Recently I attended the much anticipated second event for #Aucklandmade – in conjunction with Yelp Auckland, ‘Auckland In A Box’ and Bonnie Oatcakes. This startup began a few years ago – founded by Morgan Claire Maw. These wheat & dairy-free oatcakes have no added sugar and taste wholesome & delectable. The Yelpers sipped complimentary Huia Brut & Huia Chardonnay from Marlborough which I’d never had the pleasure of tasting until now: sumptuous. ‘The Cheese Room’ is truely an orgasmic experience for all cheese-lovers & enthusiasts alike. I indulged in heavenly Smoked Paprika, Canterbury Linseed & Orginal Oatcakes with lashings of goat, cheddar or blue cheese. Morgan shared her entrepreneurial, engaging story about the small beginnings of ‘Bonnie’ making oatcakes in her own kitchen to now stocking into 60 NZ select supermarkets, delicatessens, Artisan markets & specialised foodie stores nationwide. Now ‘Bonnie’ is in my pantry instead of buying my weekly ciabatta. Sold: hook, line & sinker.
What social media channels do you use? How do you monetise your platforms? At what stage can you measure conversions? These questions were put to the panel of social media savvy entrepreneurs & start-up founders last night at Social Media Club, Auckland. The panel of speakers: Makaia Carr (Motivate Me), Ken Brickley (BuddyBid), Wendy Thompson (Socialites) & Alex Mackrill (GrabOne) voiced their opinions on what has worked for them on brand strategy, business growth, customer engagement & innovative marketing on social. I learnt that New Zealander’s love and engage with Facebook more than any other social media platform & is the most successful for monetisation. What about Instagram, Twitter, Snapchat & Pinterest? Apparently, these platforms are still in there infancy in NZ and most of us now have a smartphone, which has revolutionised the way we communicate. Jam Mayer was the MC for the evening: articulate & erudite on social. Sarah Evans (Semble) was the shiny new thing (brand) in the room – I agree. What is Semble? “It’s NZ’s mobile wallet where you can pay for things using your phone.” Presently only available on Android. Amazing concept – who needs a purse or wallet (anymore) when you can pay with Semble? Impressed. This event was attended by up to 300 people – monetisation on social is a ‘hot’ subject – the present, our future.
As luck is on my side – I was recently invited to attend the first series of ‘Artisan’ talks hosted by Yelp Auckland at Lot 23. First up (of these talks) was Otis & Sarah Frizzell who founded, own & presently operate “The Lucky Taco”, since May 2013. I was intrigued to hear all about their entrepreneurial journey and their ‘go to’ product; so far they have collaborated with the likes of Nice Blocks, The Collective NZ (no bull yoghurt), BMW and endless others. Like all start-ups – Otis & Sarah – have had an action-packed ride on the path to success. I was delighted to try some of the ‘hot’ sauces on offer including Halanero, Jalapeño & Chipotle. Now stocked in 60 ‘New World’ supermarkets across New Zealand, so you can now have this on tap in your pantry! I purchased some (not on the market yet) ‘Chilli Salt’ which I can’t wait to try on poached eggs! ‘Auckland in a box’ were showcasing too – with a giveaway of local artisan products. Lot 23 is an exceptional space for events, executed to a high standard. The crowd finished off all the sample tacos in record time. Impressed. Nice one Yelp: Gold. That’s all.
Yelp Auckland – you did good. Thievery studio is an understated, urban, artist’s ‘dream space’ for photographers (namely Garth Badger), filmmakers, event producers, fashion designers and anyone wanting a creative hideaway on the infamous Karangahape Road. Attending ‘So Fresh & So Clean’ last night was an outstanding event showcasing ‘Honey Trap’ (Hummingbird Cake & Mini chicken club sandwiches), ‘Cocoloco’ (Pure coconut water & Spiced Stolen Rum with coconut water) – truely orgasmic. ‘Room by Room’ (affordable & accessible) interior design consultation, who gave away gorgeous cacti wrapped in recycled brown paper. ‘Invivo’ sampling delicious red wine, ‘Garage Project’ with their array of craft beer from Te Aro, ‘Antipodes’ sparkling & flat water that I can never drink enough of. ‘Bird on a Wire’ with paleo-style fare. The dip was heaven. ‘Little Eats’ was sampling a deconstructed creme brûlée-like sweet & a bite size spicy pastrami treats, ‘Bluebells Cakery’ offered ginger crunch, chocolate brownie, mini jammy donuts & more gastronomy! I drunk the Clasico & Rose Cava and nibbled on most of the above. The highlight was the Spiced Stolen Rum Cocoloco, the carefully positioned life-size zebra mounted on the wall, ‘Honey Trap’ clubs and Yelp for always exceeding my expectations – Yelp me!
What a great venue for a ‘Yelp Elite’ event! I always wondered what would become of the rundown commercial laundry in Mackelvie Street – newly transformed ‘The Shelter’ is resident to Blend cafe & fashion brands: Children of Vision, Taylor, Mobi, Otsu & Tokyo Bikes to name a few temptations. Drew & Sarah Duff-Dobson told us their story behind Blend Cafe: lovers of great coffee selling Smith blend which is Fair-Trade or Rainforest Alliance sold in compostable cups! On our arrival, all Yelpers were offered cocktails either Smith coffee, bourbon & orange and/or Smith coffee, Cointreau, orange & egg white. Whoa! The gorgeous fare was supplied by ‘Bird on a Wire’: selection of Asian salad with a peanut sauce, raw vegetables with Dahl and I missed out on the chicken, unfortunately! Incredible ambiance in the courtyard which was chic, urban & wholesome. Inspirational event – which is the first Yelp event showcasing local startup (entrepreneurial) business’s in the Auckland Central community. Yelp!