#Brandstorming

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What is your favourite brand? Maybe Gucci, Fendi, Miu Miu, Nike, Apple, Swatch, Audi or Wagamama?

Whether you are into designer products or high street: brands are in our daily life, right?

When I am shopping in the supermarket, labels and/or packaging on first glance: speak volumes. If I don’t like the design or logo, I won’t buy it. Unless it had been recommended to me, then maybe I might make an exception.

My friend recently asked me to help her with (possible) brand names for her start-up. After two hours of deliberating, I think we have something.

Exciting.

I suppose we are all brands: individually. However when we think Porsche or Giorgio Armani, what comes to mind? Style, chic, sophistication and expensive right?

Lastly, What does your brand smell, taste, sound, feel and look like?

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