‘The Lucid Collective’ Interview for #projectsalt

‘The Lucid Collective’ Interview for #projectsalt

charlatan clinic

Charlatan Clinic - Chloe

1. Where did you get the name ‘The Lucid Collective’ from? What does it mean?

Words have always been important to us. Obviously, they’re fundamental to communication, but
in a modern world a lot more hangs on literal meanings when so much of our conversations no
longer happen face-to-face.

‘The’ denotes one or more people assumed to be common knowledge. It’s a word often
overlooked, but if you ever happen to look at it in its context, there’s an inherent assumption
that the word’s user thinks you know what they’re talking about it. ‘Lucid’ refers to clear
expression and ease of understanding, or the period of clarity between intervals of insanity.
‘Collective’ evidently refers to a group of people. Tying all of these words together serves to
underscore our mission to outfit the current man in timeless attire.

2. What makes ‘The Lucid Collective’ different?

Our goal was never to…

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