How Do You Define Creativity?

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Semi-Permanent exploded into Auckland, in the last 2 days: packed with inspirational and engaging speakers including Sam McIntosh (Stab Magazine), Askew, Darryl Wood & Matt Noonan (Curious Films), Mark Bashore (Digital Kitchen), and Annie Sperling, to name a few creative leaders.

On arrival – all ticket holders were given a goodie bag filled with design books, journals, coloured pencils, branded post-it notes, and other memorabilia.

The auditorium was humming with excitement, laughter, loud internal-thinking, and digital devices – aplenty. There were a lot a tweet-seats, most of the audience, really. The content resonated with everyone: storytelling at it’s (personal) best.

“Make Yourself Uncomfortable” – Digital Kitchen

“My name is xxx and I am from nowhere” – Unscripted, BMW & Digital Kitchen

“Being ambiguous is important to us” – P.A.M

“Disrupt what’s already out there.” – Sam McIntosh, Stab Magazine

You can’t rush creativity- it just happens when you’re not looking. I used to get frustrated if I couldn’t write, now I just wait and accept that forced work, is worthless, in my book anyway.

Lastly, imperfection is perfection.

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