When I buy something, it needs to appeal to me in terms of aesthetics. Labels, colour, shape, size, smell, text. Branding. A book that I read a decade ago springs to mind called ‘No Logo’ by Naomi Klein.
NAOMI KLEIN is a Canadian author and social activist known for her political analyses and criticism of corporate globalization. She pays special attention to the deeds and misdeeds of Nike, The Gap, McDonald’s, Shell, and Microsoft. We all know, buy and love those brands don’t we? So, when thinking about the name of my next play, it matters. Yesterday I made a decision, after many hours of pondering what works and what doesn’t. Working as a writer is a solitary experience, so it is thrilling, when ideas make sense. The characters are in development, the storyline has it’s own life, already. By the way, I buy Allpress, Griffins, Anchor, WORLD and NO magazine.
“Brands today are totally scared about standing out – my mantra is if you haven’t offended anyone, you haven’t done your work. ” – excerpt from ‘Brandwashed’, Martin Lindstrom, Author